NCA 2018 Conference Seminar
Digital Data at Play

Limited Spaces Available. Apply today.
Deadline October 26, 2018.


How Media Practitioners Use Big Data Creatively to Build Affinity and Relevance Online

Data intelligence in marketing communications has become a key controversial issue.

In 2018, a whistleblower revealed that data used to inform the Trump campaign strategy was acquired from unethical data acquisition tactics. Industry professionals are facing increasing regulations and restrictions for how data is collected and used.

This seminar is designed to provide an overview of leading innovative digital strategies that use big data ethically as a basis for strategic communication choices online.

Participants will examine the interplay of ethics and data in the field of marketing to identify ethical gray areas, black-hat marketing techniques and ways to operate with data integrity. In the session, participants will experience live media creation and distribution.

The outcome of the session is for attendees to have an applied knowledge and appreciation for the interactive media process. 


8:00 am 

Data ice breaker: What are you willing to share?

8:30 am 

Leading Data-driven Media Strategies

9:00 am

How Practitioners Access Big Data 

9:30 am

What is microtargeting? How deep does it go?

10:00 am

Using Data To Craft Relevant, Innovative Media

11:00 am 

Interactive Campaign Building: Watch Live as We Craft Targeted Messages




Wed, 11/7: 8:00 AM  - 12:00 PM 

Salt Palace Convention Center 

Room: 251F (Level 2) 

Submit your request to participate by emailing: