Your Messaging Guide

Every thriving community starts with a core message. Craft a message that speaks directly to your people and suddenly you’ll see people sharing your own brand messages in their own words.

We use this messaging process in our agency to reach 500 million people online.

It covers:

  • Discovering your core messaging

  • Choosing a brand archetype to define your voice

  • Example brands from each archetype

  • Templates for brand stories

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